Job
Summary

Senior Performance Optimizer is responsible for leading the strategic development, execution, and optimization of
high-impact digital performance campaigns across multiple channels. This role involves advanced campaign management,
in-depth data analysis, cross-functional collaboration, and mentoring junior team members to ensure exceptional
client outcomes and alignment with organizational goals.

Reporting
line

Direct reporting line Performance Manager

Higher reporting line Performance Lead, COO

Communication
areas

Internal – Direct

Internal – Indirect

External

Tasks
& responsibility

• Develop and execute comprehensive performance marketing strategies aligned with client objectives and business
  goals.
• Oversee the end-to-end execution of advanced Display, Paid Search, Paid Social and E-commerce campaigns across
  platforms such as Google Ads, Meta Ads, TikTok, Shopee, Lazada and programmatic networks.
• Conduct in-depth keyword research, ad-text recommendation, audience segmentation, and competitive analysis to
  drive campaign innovation and efficiency.
• Leverage advanced analytics tools (e.g., Google Analytics 4, …) to derive actionable insights, optimize campaign
  performance, and deliver detailed performance reports to direct reporting line.
• Ensure client KPIs and expectation are well met, provide strong rationale and remark in all situations.
• Collaborate with cross-functional teams to integrate performance marketing strategies with broader marketing and
  business initiatives.
• Mentor and guide junior Performance Executives, providing training on best practices, emerging trends, and
  advanced optimization techniques.
• Stay ahead of industry trends, emerging technologies, and platform updates to recommend innovative approaches
  and maintain a competitive edge.

Education
requirement

• Education degree: Bachelor’s degree in Marketing, Business, or related field
• Computer: Proficient in MS-Office, digital tools and platforms
• Language: Proficient in English.
• Others:

Experience
requirement

• Years: At least 2 years in performance marketing, with a strong emphasis on e-commerce media planning and
  operations
• Specialization: Experience in Display Video, Paid Search, Paid Social, and e-commerce platforms (e.g., Shopee,
  Lazada, TikTok Shop)

Skill
requirement

• Experience Performance Marketing field or similar role
• Experience with social media, Google Ads, SEM and E-commerce
• Good working knowledge of web analytics tools (e.g. Google Analytics 4, …)
• Working knowledge of ad serving tools (e.g., CM360, etc.)
• Analytical mindset and critical thinking
• Good communication and interpersonal skills
• Self-time-management skills
• Strong team-player