Job Summary

Be responsible for Execution of digital performance campaigns: tracking, optimization and reporting.

Reporting line

Direct reporting line Performance Manager

Higher reporting line Performance Lead, COO

Communication areas

Internal – Direct

Internal – Indirect

External

Tasks & responsibility

• Execution of performance tactic plans.
• Launch optimized online adverts through Google Ads, Facebook etc.
• PPC campaign management – campaign set up, monitoring, optimization and reporting.
• Execution of SEM campaigns – keyword research, text Ads’ copywriting.
• Work with the Performance Manager and Senior Performance specialist to ensure all client needs are met and all projects are completed on time and to budget.
• Ensure client KPIs are met plan.
• Use Google Analytics to analyze and report on key digital marketing campaigns for each client.
• Research and competitor’s performance activities review.
• Collaboration with Planning team.
• Provide support, knowledge and metrics expertise to another team members and teams.

Education requirement

• Education degree: Bachelor’s degree in Marketing, Business, or related field
• Computer: Proficient in MS-Office, digital tools and platforms
• Language: Proficient in English.
• Others:

Experience requirement

• Years: At least 1 years in performance marketing, with a strong emphasis on e-commerce media planning and operations
• Specialization: Experience in Display Video, Paid Search, Paid Social, and e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop)

Skill requirement

• Experience Performance Marketing field or similar role
• Experience with social media, Google Ads, SEM and E-commerce
• Good working knowledge of web analytics tools (e.g. Google Analytics 4, …)
• Working knowledge of ad serving tools (e.g., CM360, etc.)
• Analytical mindset and critical thinking
• Good communication and interpersonal skills
• Self-time-management skills
• Strong team-player