Ho Chi Minh City, June 21, 2024 — Omnicom Media Group Vietnam (OMG VN) is thrilled to celebrate the resounding success of the Young Lions Masterclass, which kicked off with fervor and promise. As a key player in the Vietnamese creative industry, OMG VN recognizes the importance of nurturing young talent and providing them with the tools to shine on the global stage.

The masterclass, aptly themed “Crack the winning works of Young Lions,” drew enthusiastic participation from the top 30 finalists. These rising stars had the opportunity to delve into international award-winning entries, dissecting them from various angles. Under the guidance of seasoned industry experts, the young talents gained fresh perspectives and widened their horizons.

Julien Courant, Group Chief Operating Officer at OMG VN, was honored to be part of the 2024 Young Lions Competitions Jury Panel. His insights, drawn from years of experience, resonated with the participants. “Vietnam’s creative industry has immense potential,” Courant emphasized. “Our young lions can compete on the world stage, and this masterclass is a testament to that.”

The first training session concluded on a high note, leaving participants inspired and motivated. The outstanding submissions showcased during the masterclass are poised to set the international arena ablaze. OMG VN believes that this passion and enthusiasm will propel these young marketers toward greatness.

“Let’s revisit the priceless moments captured on-site,” Courant encouraged. The camaraderie, the exchange of ideas, and the hunger for excellence were palpable. The masterclass served as a melting pot of creativity, where students and industry practitioners mingled, learned, and ignited their creative sparks.

Looking ahead, OMG VN eagerly anticipates Masterclass Session 2, scheduled for May 25, 2024. This session will focus on Presentation Skills, equipping participants with the tools to communicate their ideas effectively. As Courant put it, “Presentation skills are essential for any aspiring creative professional. We want our young lions to shine not only in their work but also in how they present it.”

Finally, OMG VN extends its best wishes to the Gold Winning team representing Vietnam at the Cannes Lions Festival this summer. The world awaits their brilliance, and OMG VN stands firmly behind them.