FEELS LIKE 41°- PRESS RELEASE
6 November 2024
Omnicom Media Vietnam, an associate of OMNICOM MEDIA GROUP APAC, has joined forces with
acclaimed independent creative agency Phibious to create a new offering named FEELS LIKE
41°. This extension will be led by Julien Courant, the current COO of Omnicom Media Group
Vietnam.
FEELS LIKE 41°’s unique offering is rooted in the integration of strategic thinking and creative
development of brand concepts with a platform-centric focus, providing clients with
comprehensive and cohesive marketing solutions designed to create meaningful impact.
“In today’s swiftly evolving media landscape, clients often face complex technical jargon and
sophisticated targeting strategies from leading tech companies, which can obscure the primary
objective: improving brand resonance and driving sustainable business growth. FEELS LIKE 41°’s goal
is to take it up a notch by infusing some warmth —reflected of its name—into clients’ strategies
through a distinctive and versatile approach that aligns platforms with brand purpose,” states Nicole
Marold, Managing Partner at Phibious.
Bringing together experts in media strategy, advertising creativity and platform knowledge, FEELS
LIKE 41° delivers innovative solutions that aim to boost brand love and consumer impact. Whether
it is (but not limited to) through licensing agreements, entertainment collaborations or creative
out-of-home advertising, FEELS LIKE 41°’s goal is to offer a fresh and powerful perspective for
clients seeking to stand out significantly in the Vietnamese market.
“FEELS LIKE 41° is a model that clients had been searching for in the pursuit of a unified approach
yet were never fully satisfied with the current state of offerings. By integrating media capabilities and
creative conceptualization under one offering, we bridge the gaps of creative ideas sitting in silo and
media platforms with scale but falling short in building impact. This is an utmost valuable proposition
to maximize our clients’ marketing efforts,” emphasizes Uyen Nguyen Diep, who will oversee
Strategy & Integration for FEELS LIKE 41°.
Prior to the official launch of FEELS LIKE 41°, Omnicom Media Group Vietnam had already formed
successful partnerships, including a collaboration between Lactacyd Baby Wash and CoComelon
last June, addressing the growing needs of clients. “This success story, along with rising client
expectations, laid the foundation for this transformative partnership. FEELS LIKE 41° represents more
than just another media agency with a content branch; it is a unified team that collaborates effectively
to achieve impactful results,” concluded Julien Courant.
Feels Like 41° offices:
Somerset Chancellor Court
3rd floor, 11 Mac Dinh Chi, Ben Nghe Ward, District 1, HCMC.
Contact person: Mrs. Tam Pham – Head of Finance & HR
Email: tam.pham@omnicommediagroupvn.com